The Wellness Report #9 : Fibre Isn’t Boring, It’s Underrated
Nutriburst Vitamins
August 15, 2025
The Trend Snapshot
From 40g-a-day TikTok challenges to psyllium smoothies and seed cycling kits, fibre is being repackaged, rebranded, and finally taken seriously. It’s even being used to disguise the real selling point of many gut health powders because “fibre” doesn’t sell, but “greens” and “glow” do. Wellness brands know this. But your body knows the difference.
The Gut–Skin–Energy Link: Fibre Is the Thread
The hype around gut health isn’t going anywhere and fibre is at the centre of it. But unlike probiotics or greens powders, fibre is foundational. Without it, none of the gut health stuff really works. A 2022 Cell study found that increased fibre intake improved gut microbiome diversity and reduced inflammation across the board
And a Nature Reviews Endocrinology article confirmed that soluble fibre plays a critical role in metabolic health, including lowering blood sugar and supporting hormonal balance.
Fibre feeds the microbes that help regulate:
- Digestion and bloating
- Skin clarity (via hormone and inflammation regulation)
- Energy and blood sugar balance
- Immunity and inflammation
- Mental wellbeing (through the gut-brain axis)
Why Fibremaxxing Is Suddenly Everywhere
Most UK adults get just 18g of fibre a day far below the NHS recommendation of 30g.
Meanwhile, wellness creators are doubling that: chia puddings, flaxseed sprinkles, psyllium water, overnight oats.
But behind the trend is a bigger shift: a growing understanding that fatigue, poor digestion, and even skin breakouts may be linked to fibre deficiencies, not just vitamin ones.
This is why so many brands are quietly building their gut health blends around fibre but hiding it under “greens,” “detox,” or “bloat support.” Fibre isn’t flashy but it’s effective.
Even in skincare? Brands are now promoting “prebiotic beauty” with fibre-rich inulin.
In snacks? Chicory root, oat fibre, and resistant starches are quietly climbing ingredient lists.
In supplements? Psyllium husk is back only now it’s pink, peach-flavoured, and paired with electrolytes.
Fibre is being rebranded. But the science hasn’t changed.
The Two Types That Actually Matter
Not all fibre works the same way. There are two main types and how they show up in your diet or supplement matters.
Soluble fibre
This dissolves in water and forms a gel-like substance in your gut.
- Feeds beneficial gut bacteria
- Slows digestion and stabilises blood sugar
- Lowers LDL cholesterol
- Supports hormonal balance a
Our Take
Fibremaxxing isn’t just a social trend, it’s a correction. A return to what our bodies have always needed, but rarely get enough of.
When done right, gradually, consciously, and with hydration, fibre improves digestion, mood, skin, metabolism, and recovery.
But it’s easy to overdo. And even easier to get wrong if you’re only chasing TikTok’s latest “glow” recipe without understan