The Wellness Report #9: The Power Supplement Rewriting Brain Health
Nutriburst Vitamins
August 1, 2025
The Trend Snapshot
Once reserved for bodybuilders and elite athletes, creatine has officially entered the wellness mainstream. It’s trending on TikTok, featured in adaptogenic drink mixes. In fact, Google searches for “creatine for women” have surged by over 250% in the past year, and Amazon UK named creatine monohydrate one of its top-selling supplements in 2025.
Creatine is being dubbed “the girlies’ new collagen” by influencers, and wellness brands like Bloom Nutrition, WIT Fitness and Innermost are launching creatine products tailored for energy, recovery, and focus.
What’s creatine?
Creatine is a naturally occurring compound found primarily in your muscles and brain. It plays a critical role in the production of adenosine triphosphate (ATP), the molecule your body uses for quick bursts of energy. Supplementing with creatine increases your phosphocreatine stores, which helps your body regenerate ATP more efficiently during high-intensity activity or times of stress.
The Missing Link in Everyday Wellness
Creatine is often dismissed as a fitness supplement— but that’s a narrow view. At its core, creatine supports cellular energy production, something your body relies on whether you’re liftingweights, working late, or simply trying to think clearly. And yet, most people dealing with fatigue, poor focus, or burnout have never considered it.
How to Take It (and What to Watch For)
- Best form? Stick with creatine monohydrate. It’s the most researched, most bioavailable, and most affordable.
- Dosage? 3–5g daily is considered optimal for most people. A loading phase (20g/day for 5 days) is optional, not essential.
- Timing? Absorption improves when taken with food.
- Hydration? Since creatine draws water into your muscle cells, adequate hydration is key to avoid headaches or bloating.
The Scientific Evidence
- Improves Physical Performance: Creatine is one of the most researched and effective supplements for boosting high-intensity performance, strength, and muscle mass. According to a 2017 position paper from the Journal of the International Society of Sports Nutrition (Jäger et al.), creatine monohydrate increases physical performance in short bursts of high-intensity exercise, reduces fatigue, and can speed recovery post-workout.
Our Take
Creatine isn’t just for gym bros. At Nutriburst, we see it as the next generation of smart, science-driven supplementation — and the potential is still unfolding.
- Backed by serious data, creatine supports both body and brain health.
- Emerging uses go beyond fitness: fatigue, brain energy, recovery, and healthy ageing.
- As always, we recommend choosing a product with strong ingredients, no cheap fillers, and a creatine dosage of at least 3g per serving.